How to Find the Right SEO Company in Jacksonville FL

SEO is one of the essential marketing strategies for promoting your business online.

It can bring the most number of visitors Out of all the other sources of traffic to your website.

And, these visitors are more likely to convert in some way as leads, customers, or followers of your brand. If you want to make the most out of this potential, you will require the help of an SEO company in Jacksonville FL, and their wealth of knowledge and skills.

SEO Company in Jacksonville FL

Unfortunately, like any service out there, there will be SEO companies out there that might not be the right option for your business. So, how do you know if an SEO company is the best choice for your small business? Read on to find out.

Only Consider SEO Companies Providing Basic SEO Services

If you do a quick search of SEO agencies online, you will see a variety of types and specializations offered. Some of these “specialties” focus on on-page SEO, technical SEO, or off-page SEO. However, you will need all of these if you want the bare minimum for optimizing your website for attracting search traffic. Here are the factors that SEO services must optimize for:

Good user experience
Search engines give significant importance to people’s user experience from their search results. This is due to the quality of the websites in people’s search results reflecting on their quality as a search engine. Therefore, you can expect search engines to place websites that people can use intuitively higher up on people’s results.

Because of this, your website must provide a good user experience regardless of the type of business you have. It must have a fast load speed, a clean and simple design, and limited use of ads. Providing these to your users will not only help with your website’s search ranking but also help with its effectiveness in converting them into leads or customers.

Relevant content and compelling content for your audience
People use search engines to look for information, products, or services that they need. These could come in the form of informative articles like articles and blogs, sales copy on landing pages, or product descriptions on ecommerce pages. The keywords found in these pages are what search engines use as the basis for providing their users with relevant pages for their queries.

Aside from high-ranking content, your website must also have content that will compel your target audience to click it on their search results and convert. This requires effective use of your page’s meta tags, writing valuable and updated content that they can only find on your website, and crafting effective calls to action that will compel them to convert as leads or customers for your business.

Mobile-friendly experience
Most people are accessing the internet through their mobile devices. They require websites that provide a good user experience regardless of the screen size of their devices. To achieve this, your website must have a responsive web design, a readable content format for mobile, a fast page load speed for mobile, and a content style optimized for voice search.

Links from relevant websites
Links from relevant websites are referred to as backlinks. Search engines see these backlinks as an indication that your content, brand, or website is valuable enough for other websites to refer their visitors as an important resource. Having more websites linking to your website is often what will get your page to the top spot of the search results, especially in high-competition search queries.

The simplest way to get these backlinks is to publish original and high-quality content that cannot be copied. Examples include original research, case studies, and databases that people in your industry will find valuable. Aside from this, you can also ask clients to link to your page when crediting your work, leave testimonials (with your link) for those you worked with, and find and acquire broken links within your niche.

Know What Kind of SEO You Need

The basic services that an SEO company provided above apply to all websites. However, you might need particular attention on certain areas and additional expertise depending on your website or business. Here are the different types of SEO depending on the website, business, or market you have:

Traditional SEO service
Traditional search engine optimization is what some refer to as basic, national, or global SEO. It provides all the basics mentioned above and aims to bring your pages to the top of the search results by targeting keywords with a broader scope. Traditional keywords will still target niche phrases, especially in highly competitive industries, but these phrases rarely have any concern with the location of the target audience.

Local SEO service
Local SEO is for websites and businesses targeting local searchers. You are part of this demographic if you are a restaurant, store, service provider, contractor, or some kind of business with a local target market or specific service area.

You can also benefit from local SEO if you are a business wherein your location is a significant consideration for your potential customers. For example, hotels often target keywords relevant to their location or immediate vicinity like “best hotels in Jacksonville FL” or “hotels in Florida”.

Local SEO aims to bring your business to your audience’s local search results, wherein you will find directory listings and map locations of relevant businesses for the search query. Local SEO services include the following:
  • Claim and optimize business directory profiles
  • Create strategies to encourage customer reviews
  • Manage customer reviews
  • Use local keywords on your website
  • Create content and copy relevant to the target location
  • Generate and earn backlinks from high-authority local websites
E-commerce SEO service
If you have an ecommerce business, you need ecommerce SEO services for how much traffic it can bring to your website. Website traffic is the most significant metric that contributes to your business’ revenue. More traffic means more potential customers browsing through the products offered and more chances of generating a sale.

Ecommerce SEO can help ecommerce businesses fix the common issues plaguing their websites. These include duplicate content, poor content quality, expired product pages, and product listing churn. Moreover, the best SEO companies for small businesses will include content generation in their services for your website to attract top-of-the-funnel search traffic that you can turn into potential customers for your business.

Enterprise SEO service
If the number of your web pages amounts to at least a thousand, generic search engine optimization is not enough to bring your website to the first page of the search results. You will need enterprise SEO to do so even if you only require a traditional SEO strategy for it.

Enterprise SEO involves the implementation of advanced SEO techniques. These techniques make it possible for search engines to index thousands of web pages efficiently and for your website to compete in short-tail keywords with high search traffic and competition.

Determine What You Want to Get Out of SEO

Now, you know what kind of SEO you need. But, before you get out there and start asking for referrals or making calls, you must first determine what you want to get from optimizing your website.

SEO can benefit your business in a variety of ways. However, you need to focus on only a few of these benefits to achieve them in a realistic timeline and with the resources you have. As a result, it is best to choose a few of the following that complement your highest-priority business objectives:

  • Increase search traffic for your website
  • Improve leads generated from search traffic
  • Increase ecommerce sales from search visitors
  • Improve brand awareness
  • Improve engagement with the target audience
  • Attract visitors of a specific audience persona to your website
  • Manage your brand’s reputation through SEO
  • Improve your business’ customer service or support Once you have identified your priorities, you now know the kind of SEO you need and the things you need to get out of optimizing your website. You can now look for the right SEO company for your business in Jacksonville FL.

Look for Reputable SEO Companies

At this point, you will still have several options for potential SEO service agencies. You can narrow this down by looking for SEO companies with numerous positive reviews by their previous customers. You can also ask your colleagues for a referral. Either way, you will end up with a list of SEO agencies vetted for by their previous clients.

Narrow Down Your List

Once you have a list of SEO companies in Jacksonville FL you are considering hiring, you need to narrow it down further. You want agencies that can prove their past performance through their awards, case studies, testimonials, or portfolios. You also want those with clients that are happy about the customer support they provide, the time they took to plan, and their consistency and quality of reporting.

As for what to avoid, you don’t want SEO companies that offer the lowest price. You also don’t want those that guarantee results or that promise immediate ones since SEO does not work that way.

Talk to Your Top Prospects

You can start talking to each prospective SEO company when you have narrowed it down to the top contenders in your list. You want to see how well they can communicate with you.

You can start this by scheduling a call with their SEO consultant. This could be through a phone call, a video call, or an in-person meetup. Regardless of how you choose to do this, you must see how well they understand your goals and present their solution for your website. This is the best time to ask any questions and clarify any details about their offer. From their responses, you can determine how well they can communicate, how much they value their clients, and how professional they are in their business.

Do You Need an SEO Company in Jacksonville FL?

Although people can meet and do business over the internet nowadays, some business owners prefer to meet personally. If you are one of them, we might just be the right SEO agency for your business. We provide everything you need in terms of search engine optimization and more! Contact us today to schedule your free meeting with our digital marketing consultant!

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