SEO Audit Services: What It Is and Why Your Website Needs It
Search engine optimization is one of the most important marketing strategies when your business has a website. It attracts organic traffic to your website consisting of highly qualified visitors who have a good chance of becoming leads or customers. However, to maintain this advantage, you will need to ensure that your website remains optimized even with changes in its contents, pages, and search guidelines. This is where SEO audit services can help you.
What is an SEO audit?
An SEO audit is a comprehensive review of every single variable that may affect your website’s visibility and ranking in search engines. It aims to identify any existing issues in your website that may affect its search ranking and your visitors’ user experience. It also analyzes how your website relates to existing best practices for search engine optimization.
Website Elements Analyzed in an SEO Audit
An SEO audit will analyze the following variables in your website:
SEO efficiency
This is how well your website ranks for its targeted keywords. It analyzes your website’s search ranking, competitiveness and search volume of its core target keywords, domain authority, keyword density, conversions, links, and other key SEO KPIs.
Content effectiveness
Your visitors go to your website for a reason. This could be to find information, entertain themselves, or buy a product or service. An SEO audit will analyze how well they are achieving their goals and how your content is helping achieve your business goals.
Website architecture
An SEO audit will look into your website’s architecture to ensure that visitors and search engine crawlers can navigate the website and find their desired page or content easily. It looks into the structure of the content, meta tags, and interlinked pages in your website.
Web design
Your website’s design is crucial for providing its visitors with a positive user experience and converting them into leads or customers. A website audit will look into the variables affecting these and identify any issues or areas for improvement.
Branding elements
Your content, logo, and website design are elements that people will associate with your brand. An SEO audit helps determine if these are noticeable and distinctive enough for people to differentiate and if these are effective in promoting people’s awareness and recall of your brand.
CMS systems inspection
Your website’s content management system and its plugins are critical to its functionality and security. An SEO audit will inspect the CMS software and its plugins to determine if there are any risks and if there are better alternatives to the one in use.
Off-page visibility inspection
Backlinks are essential for building a domain’s authority online and attracting traffic from relevant websites and social media networks. An SEO audit will inspect any links and identify bad ones from unrelated websites and opportunities for acquiring more links.
What is an SEO Audit Service?
It is easy to assume that an SEO audit service is simply someone reviewing the website’s search optimization efforts. But, this is only a part of the service they provide. Aside from providing you with an SEO audit report, they will also analyze the results of their review and provide actionable recommendations for your website. In some cases, a website audit service may perform these recommendations for you after permitting them.
Aside from analyzing your website, other services that an SEO audit agency may provide include:
- Keyword research
- Content creation
- Technical optimization
- Web design
- Link building
- Testing
What are the Different Types of Website SEO Audit Services?
Not all SEO audits are the same. Here are the different types of audit services that SEO and digital marketing professionals can provide:
Technical SEO audit services
This type of audit analyzes your website’s technical elements such as page load speed, mobile-friendliness, and responsiveness. It also identifies any errors in the website that may affect its search ranking and user experience.
On-page SEO audit
An on-page audit reviews the variables in your website for search engine optimization. Aside from a technical SEO audit, it also performs an SEO content audit and keyword audit on your website. It will also determine how well your website is following the established best practices in SEO.
Off-page SEO audit
Off-page SEO audit looks into your website’s trust factor and the current state of your backlinks. A backlink review is critical in determining if the third-party websites linking to you are benefiting yours and if there are any broken links or other issues in your off-page SEO.
Keyword analysis
This is an analysis of your website's keyword-targeting strategy. It will identify if your website has a good balance of high-traffic keywords and low-competition keywords. It also identifies any keyword opportunities you might have missed and compares how your website does against a competing website’s keyword strategy.
What are the Benefits of Working with an SEO Audit Services Provider?
You get to work with SEO experts
Nothing compares to having experts do the work for you. This is the same for SEO. They can identify issues from your SEO website analysis, explain what it means for your website, and solve these problems for you. Furthermore, they have extensive knowledge and experience to fall back on if they encounter something new or unique from your website.
Moreover, they have the skills to address issues that may affect the search engine ranking of your website. This is thanks to their team consisting of members with expertise in data analytics, web development, web design, link building, social media marketing, content marketing, graphic design, and branding.
You get a more in-depth audit of your website
Auditing your website’s SEO involves the use of website analytics tools. These tools will do the analysis for you and measure various variables on your website. However, an SEO audit does not rely on these tools alone. An SEO audit also requires some manual tasks that only a human can perform.
An SEO professional can perform these manual tasks for you. These include analyzing if your website passes industry standards, identifying pages that do not require indexing, testing your website’s user interface and user experience, finding duplicate domains, and auditing technical elements that automated tools cannot analyze.
You get more time for your business
You already have enough on your plate to manage your business. Whether you are overseeing the overall operations of your business or marketing your business, adding another task to your day-to-day will not help.
Having SEO experts do the audit for you will help you focus on other important areas of your business. It also helps that you will not have to spend time figuring it out and get the peace of mind that SEO professionals are doing it for you.
You get an objective point of view
Auditing your website’s SEO can be hard. You have worked hard on it and made all the decisions that led to its current state. Unfortunately, this can work against you when auditing your website.
This is not the case with hiring a website SEO audit services. They can look into your website from an outsider’s perspective and provide feedback based on facts and without any personal biases.
You receive actionable recommendations
After providing insights about the audit, SEO professionals will provide recommendations on what you can do to address any issues and improve your website’s search optimization. They might even provide suggestions on how you can implement their recommendations without taxing your resources and within the shortest time frame. Of course, you are free to ask them some questions about their recommendations and the audit.
You can avoid search engine violations
SEO experts know how to stay within search engine guidelines while making sure your website meets its SEO goals. You don’t have to worry about getting penalized and blacklisted by search engines. Moreover, with their help, you do not need to keep track of any changes that search engines may implement in their guidelines.
You gain valuable SEO insights
You can find an SEO audit checklist and do the review yourself. However, you will need to understand what the results mean. There are guides and articles online that will provide benchmarks for your metrics. But, these can be misleading since these are based on industry averages and may not apply specifically to your website.
With professional SEO audit services, the results of the review are explained to you. You will know what areas you need to improve and what is performing well. You will also find out which pages are driving traffic to your website and which ones are hurting your search ranking.
How to Find the Right SEO Professionals for Your Website
Do You Need a Reliable SEO Audit Services Provider?
SEO can help build a following for your brand, generate leads for your business, and reduce your reliance on paid marketing. However, just like any marketing channel, it requires reliable professionals for your business to realize its benefits. If you need reliable SEO professionals, look no further than Big Market Solutions. We offer general SEO, SEO audit services, and other digital marketing services that are essential for doing business on the internet. Contact us today to discuss your website or digital marketing needs!