Getting The Most Out of SEO for Roofing Contractors

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Reliable lead generation without having to pay for targeted advertising – this is what search engine optimization can offer to any business willing to invest in it. This is possible thanks to SEO providing the following benefits:
If you want to know how you can achieve these benefits for your business, contact us today for a free consultation about roofing SEO.

What is SEO for Roofing Contractors?

SEO, or search engine optimization, is the process of improving the visibility of your website or a particular webpage for specific keywords entered into a search engine’s query. If done right, your website is more likely to gain a visit from people searching for products or services related to your business in search engines like Google and Bing.

Through SEO, your website will get visits from people who only need a nudge to become your customers since they already need the services you offer. Even if they do not avail of your services on their first visit, they are more likely to remember your business and go back once they need what you offer.

How does SEO work?

Search engines use bots to crawl through every eligible page on your website. These bots will catalog every term used on your website and the search engine will compare the quality of your content and your site to others using the same terms. When people make a search using these keywords, search engines will present the search results ranked with the best match on top of the first page.

By optimizing your website, you get a better chance of getting on top of the search results of those looking for your service. This is achieved by targeting specific keywords and improving the user experience of your site’s visitors. The best part about adding SEO to your roofing internet marketing strategy is you’re getting high-quality website visitors for free.

If you’re interested in how we will apply SEO to roofing contractor websites, contact us for a free consultation.

What are the Benefits of Roofing SEO for Contractors?


Reach more people through the internet

Having a website for your business is not enough. You need to have strategies for people to visit it. Although promoting your website through roofing advertising works, nothing beats SEO in bringing traffic to your website.

Also, if your website’s content is relevant to frequently asked questions, there is a chance of Google selecting a part of your website’s content as a featured snippet. This gives your content a spot above the search results and has a better chance of getting visitors to its page than the highest-ranking result.


Get high-quality visitors to your website for free

You do not have to pay search engines to put you on top of their search results. As long as you target the right keywords with valuable content and provide a good experience to your visitors, your website can reach a better ranking on search engine results pages. This will result in your website getting visitors who already have an interest in or need your roofing services.


Increase the market’s awareness of your brand

Not all search engine users will click on your link even if you are on top of their search results page. But, just being on top of their search results associates your brand with the keywords they search for. This will help them recall your brand in the future if they still need roofing services for their property. This is the same for visitors to your website. They may not contact you on their first visit. But, with roofing SEO, they are more likely to find you again when they need to hire a contractor.


Bring reliable leads to your website

Those who enter your targeted keywords in their search queries are more likely to be those who need roofing maintenance, repair, or construction. This gives you a greater chance of converting each visitor into a customer with your website’s content and promotions.


Provide a better experience for your website’s visitors

One factor search engines consider is the user experience your site provides to its visitors. Internet users want pages that load fast and are easily navigable. They also want its contents to be readable even if it’s viewed through a mobile device. If the page does not meet their expectations, they are more likely to go back and try another search result.

Search engines see this immediate exit as an indication of the user not getting what they want. Because of this, search engines would penalize that page’s ranking. If there’s a significant incidence of this for a page, it will rank lower in future search results.

Moreover, improving your loading speed, navigation, and readability also makes it more likely for visitors to continue browsing your site. This improves the chances of them taking action on your offer. At the very least, they will have more trust and awareness of your brand, which will help you in converting them in the future.


Get a competitive edge in the local roofing market

Other roofing installers and project managers are more likely to be investing in SEO for their websites. If you fail to do so as well, there’s no way your website will outrank the websites of your competition. Your business cannot afford to lose this edge since the links on the first page of the search results get 90 percent more traffic than those on the second page.


Maximizes the potential of your content marketing efforts

You will not realize the full potential of your content marketing efforts without good website SEO. Your site will not get as much traffic. You might even fail to generate content that will engage your target market effectively. With SEO, you can create content geared specifically for commercial roofing leads. This is perfect for promoting a specific service that may not apply to residential roofing leads.


Rank higher in local search engine results

Your potential customers are more likely to search for the term “roofers near me” when looking for someone to repair their roof. A general SEO strategy complements local SEO strategies since search engines consider the relevance of your site to user queries and the location of your business. As a result, you have a greater chance of appearing in local search results for roofing services.


Gives you the capability to track important metrics to improve the performance of your website

Tracking and analyzing data is crucial in any field if you want to improve your performance in the future. This is the same for SEO and digital marketing for roofing companies. With the right tools, you can track the performance of your pages with various tools. You can find out how your current visitors are finding you and take advantage of these opportunities. You can also spot areas where you can improve your website in terms of how many are viewing more pages on your site and how many are exiting too fast from it.


Less expensive compared to other digital marketing strategies

Hiring a digital marketing agency to do search engine optimization is the best approach for most businesses. It saves them from paying for the various SEO tools and the time figuring out how to do it. However, even then, SEO is still one of, if not the, most cost-effective ways to market your business online. Aside from helping you reach more people online without having to pay for roofing advertisements, it also helps you maintain a user-friendly website. This is crucial for any paid campaigns and social media promotions. You can assume that the technical aspect of SEO is crucial for the overall success of any online marketing campaign for your business. So, you might as well take care of SEO first before tackling other online marketing methods.


Do you need to know more about SEO?

If you want to know how your business can implement SEO for its website, you can schedule a free consultation with us. We will help you strategize for getting more qualified leads and assess your website’s user experience. Aside from SEO, we can also create a marketing roadmap for your business to reach its goals. So, contact us today to schedule your free marketing consultation with Big Market Solutions.

Why SEO is One of the Best Ways to Market Your Business

If you’re still not convinced of the different benefits that SEO can provide your business, here are some of the results we and other marketers have observed from websites optimized for search engines.

It has one of the highest close rates out of all the different marketing methods.

Traditional advertising has a close rate of almost two percent while online advertising is at around four percent. But, these figures are nothing compared to that of SEO leads, which is at around 15 percent. Combining this with the low cost of SEO and free search traffic, it is the most cost-effective method for roofing lead generation.

It is one of the most effective ways to get new customers.

Various businesses agree that search engine optimization is one of the most effective ways of gaining good leads and new customers. These businesses include e-commerce businesses, local contractors, and retailers. So, you can say that this is the same for roofing lead generation and conversion.

Search engines handle more than a trillion searches per year.

The most used search engine, Google, handles 40,000 searches for each second of the day. Your business is missing out on the potential traffic from these searches if its website is not optimized for search engines.

Top search results get a third of the traffic from a keyword search.

There’s a big difference in the traffic your website gets if it's one of the top search results. Being one of the top three alone will give your site a third of the searchers for your targeted keyword.

Content marketing is one of the best ways to generate leads.

SEO for roofers goes hand in hand with their content marketing efforts. Your content reaches a wider audience thanks to SEO. As a result, your content has more people it can convert to leads, and, consequently, you have more leads to convert to paying customers.

Visitors from local search results are more likely to become your customers.

As a roofing company, you’re limited to customers in your city and its surrounding areas. Local search is the most practical way potential customers find those who can provide the services they need and this includes roofing contractors such as yourself. This is why SEO for roofing companies should include local optimization as well. This ensures that someone in your area can easily find you when searching for your services.

Responsive sites have a higher conversion rate.

Responsive sites are those optimized for mobile use. These websites load faster and have more traffic sticking around for a longer time. Because of this, visitors of mobile-friendly websites are more likely to hire the business’ services.

How We Will Help You

Get Great Roofing Leads With SEO

Here at Big Market Solutions, we can help your business achieve higher search results in your area and among your competition. The following are the steps we undertake for every client to make this a possibility:

Get to know your business and customers

Even if you have a good working knowledge of SEO and roofing marketing, it will be next to impossible if you have no idea about the business and its target market. This is why we first sit down with our clients to get to know about their business. From there, we can formulate a marketing strategy that will help them realize their goals. And, we provide this marketing consultation for free.

Create your branding visuals

It might seem too general for SEO but your business’ branding has a significant role to play in creating awareness online. By establishing your brand’s visuals, people who visited your website will have an easier time remembering you in the future. We will take care of everything including your logo, fonts, voice, and messaging. By the end, your business will have a cohesive identity that will help it stand out from its competition.

Establish an online presence for your business

There’s nothing to optimize for search engines if you don’t have a website for your business. We will take care of everything for your website including its graphics, layouts, hosting, daily backups, and security updates. We also track its analytics regularly to ensure its performance and to spot any opportunities for more traffic.

Research the best keywords used by your ideal customers

Keyword research is a critical step in search engine optimization. We use various tools for identifying keywords used by your target market and that will give you a good ranking in search engines.

Create quality content for your website

Without valuable content on your website, there’s no reason for search engines to index your site and for potential customers to take a look at your website. Furthermore, content is the crucial element for turning website visitors into potential customers inquiring about your services. You don’t have to worry about taking on writing as a profession or hiring a team of creatives to generate content for you. We have a team who will take care of all the articles, videos, and other web content for your website.

Optimize content for search engines

It is not enough to use the right keywords and write great content for your website. To have your pages rank high in the search results, they must also follow good on-page SEO practices. This includes linking to relevant pages on your website, using short but keyword-rich URLs, and using keywords related to your targeted phrases.

Get More Qualified Leads to Earn More Sales with


Marketing for roofing contractors does not have to be complicated. With the help of a digital marketing agency, you can have marketing professionals do the work for you. You won’t have to take time away from running your business and you’re getting top-notch marketing for your brand without having to hire roofing marketing pros of your own. If you want your business to experience the benefits of SEO, contact us today. We can take care of every step including branding and building or rebuilding your website. So, contact us today to get started. If you still have questions about SEO for construction companies, schedule a free consultation with us!
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