Home Builder SEO

Home Builder SEO

The Key to Attracting Prospective Homeowners to Your Business

A website is no longer an option for home builders and any other kind of business. If you want to market your services effectively, you need a website so prospective homeowners have a way to reach you and access information about your business 24/7 of the week. Moreover, your website can show potential customers photos and videos of your previous projects, and tell them details of the homes you built to demonstrate your expertise as a home builder.

Now, even if you have built a website, it does not mean that people will start coming in to inquire about your home builder services. You are not even sure if a majority of your website visitors are looking for a home builder or are located within your service area. This is where SEO for home builders comes in and becomes a vital piece in successfully marketing your business online.

What is Home Builder SEO?

Home builder SEO (search engine optimization) is the practice of improving the chances of a home builder’s website ranking high for its search engine results page ranking. With a higher rank, a home builder can attract more potential leads to its website since search engine users are more likely to click on the higher-ranked links in their search results.

The strategies employed for SEO include the following:

Aside from these, marketing professionals or agencies in charge of SEO must keep track of the updates search engines implement in their ranking algorithms. This is critical for discovering new opportunities for optimizing the site or adapting SEO techniques to follow the new search engine guidelines.

Why You Need to Make Use of Home Builder SEO

You might be thinking that social media marketing, online paid advertising, business listings, and traditional marketing is enough to bring visitors to your website. However, seasoned marketers would argue that SEO is essential for any business that wants to make the most use of their website for marketing their products or services. This includes home builders that use their website to reach local prospects online and to show their previous projects to future homeowners.

Here are a few reasons why your home builder business needs to take advantage of search engine optimization.

Websites get the most number of their traffic from search engines

On average, websites get 50% of their total traffic from search engine results. This inbound marketing strategy matches what the other digital marketing strategies bring to a website combined. Moreover, this percentage shoots up to 90% of a page’s total traffic when it gets to the first page of the search engine results.

You don't have to pay for organic search traffic.

Unlike pay-per-click and other digital ads, you don’t have to pay for every click or impression when your page appears on your target market’s search results. SEO indeed requires some investment to increase your website’s ranking in the search results. But, this cost remains the same regardless of the number of people seeing your link or clicking it on their search engine results page.

You have a local market.

As a home builder, you have a local market in your city and nearby areas. When current and future residents and property owners need a home builder, they will use search engines to look for constructors or contractors in the area. SEO can affect whether you show up or not in the search results of people in the areas you serve. Plus, with local SEO, you can get a more prominent spot in the local business listing even if other pages achieved a better rank in the organic search results.

Your website is not converting visitors to leads.

Now, you might be bringing decent traffic from digital advertising, content marketing, and traditional marketing channels. But, is your web content effective in converting your visitors into leads? Are your visitors browsing long enough to see your business as an authority in its niche or an expert in home building? If one of these does not apply to your website, SEO brings significant improvements in these areas.

Nine Benefits of Home Builder SEO for Your Business

Now that you know why it is essential for business, here are the ways SEO benefits your business when you implement it in your marketing strategy.



Enhance online brand visibility

If you think back to the times you used a search engine, you will remember that you rarely passed over the first page of your search results. Your target market acts the same. They will click the links of the highest ranking pages of their search result. Because of this, they will be more familiar with the business owning the websites they visit and will be more likely to remember their brand when they are considering a home builder to hire.



Establish your brand’s credibility online

When your potential customers see your page on the first page of their search results, they are more likely to place their trust in your brand. This is due to internet users seeing highly ranked search results as high-quality sources of information.



Get more organic traffic to your website

Search engine traffic can contribute an average of 50% to your total website traffic. This is why getting your website optimized for search engines is one of the best ways to increase the total website visitors you get.

Moreover, people will only enter the search terms you target when they need the information from your website or the services you provide. Both types of visitors have a good chance of becoming your potential customers. Because of this, you are not only getting more organic traffic but also more high-quality traffic to your website.



Increase your website’s lead conversion rate

Since your website attracts high-quality traffic, your web content will be more effective in getting visitors to inquire about your services. And, if you also employ local SEO in your strategy, you will more likely entertain inquiries from areas you serve.



Increase your business’ sales conversion rate

More inquiries do not always mean that you will get more sales. It all depends on the quality of leads from your marketing channels. But, with SEO, you attract people qualified to become your customers and interested in your services. Because of this, each inquiry you entertain has a better chance of resulting in a new project.



Provides a cost-effective way for marketing your services

As you can guess from the previous benefits mentioned, SEO can increase sales for your business. Considering that SEO companies charge a flat rate regardless of the traffic their efforts bring in, you will find that SEO is a cost-effective way of marketing your business to your target market.



Serves as a long-term lead generation strategy

When you think of lead generation strategies, you will most likely think of paid marketing campaigns that bring online traffic to a landing page. But, this does not have to be the case. Search engines can also bring visitors with high commercial or transactional intent to your website. These visitors search for home builders for hire near them or at the location of their property.



Improves your visitors’ user experience

User experience is essential for your visitors to read the page they landed on by clicking the link in their search results, online ad, or social media post. If it’s too slow to load or unreadable, they are more likely to close the tab or go back to their search results. Because of this, search engines emphasize their people’s user experience after clicking a page. After all, they don’t want to suggest pages that provide such an experience in their search results.

However, user experience is not only important for SEO and making sure your visitors do not close the tab. It is also important for communicating your message to your target audience. If they can read your page, they can comprehend the message you are trying to communicate. They can perceive the offer you are telling them and, as a result, they can pursue the action you want them to take. As a home builder, your web content leads them to a call to action to contact you for further inquiries, request a quote, or schedule a consultation.



Complements your content marketing strategy

Content is an important element in SEO. So, it is no surprise when SEO and content marketing complement each other. Effective content marketing strategy through your website becomes even more effective when SEO increases the traffic to your website. As for content marketing, it helps attract your ideal customers through the keywords it uses for its content.



Get access to data that can improve marketing efforts

SEO can help you see how your competition fares for the keywords in your niche. From this, you can see the home builder SEO strategies that are working for your competitors and attempt to emulate them so you can, at least, close the gap between their ranking and yours.

Data can also help you identify keywords with a respectable amount of search queries but lack the high-quality content that the audience wants. Also, there is a chance that you can identify opportunities for expanding your operations through SEO for new home communities.

How Home Builder SEO Works

Effective SEO involves two elements – on-page SEO and off-page SEO. Most websites only use these two elements and the results are evident with how much online visibility and traffic they gained. However, local businesses also need to work on local SEO to take full advantage of what search engines can offer.

Here is what you need to know about on-page, off-page, and local SEO:

On-page SEO

On-page SEO is the optimization of your website’s content and technical aspect. For the content aspect, you are focused on creating content that provides the information your audience wants and inspires them to take positive action on what you offer. On the other hand, the technical side involves your website’s internal linking structure, loading speed, mobile friendliness, and security.

Off-page SEO

Off-page SEO is the content from a third-party website that links to the website to improve its search rankings. This includes articles, social media posts, and guest posts that contain links to your website.

You cannot just randomly build links in third-party websites that lead back to your page. It should be from high-quality and relevant content crediting your original content as the reference.

Local SEO

Local SEO optimizes the website content, online business listings, social media profile pages, and citations to improve the business' visibility in local search results. Unlike general SEO, local SEO aims for the spot set aside for local businesses, which is placed above the search results. This area is provided in the search results when the keywords searched are relevant to local businesses.

Why Hiring an SEO Company Makes Sense

With these, you might be raring to go and learn how to implement SEO for your business’ website. But, before you do so, it might be better to consider having an agency create and implement your home builder SEO plan. After all, investing the time to learn and implement SEO properly will take you away from running your business and dealing with prospective clients.
Here are some of the services included when you hire a marketing agency to take care of your SEO strategy:

What to Look for in a Home Builder SEO Company

There will be several SEO companies out there. It can be difficult to sort through them and find the one that will create and implement your home builder SEO strategy for you. Here are a few things to look for in SEO services for home builders.

They have a portfolio of their previous work.

An agency’s portfolio will show you the clients they previously worked with. You can use this as a reference for checking the quality of their work and asking their previous clients about the quality of work they provided.

They have worked with home builders in the past.

Preferably, it’s better to work with an agency that has previously provided SEO services for home builders. They are already familiar with your business and market. If you are their first home builder, they should at least have experience with contractors, landscapers, fence installers, or pool builders before. These businesses have a similar business model to home builders and also have their local area as their target market.

They offer a complete SEO package as their service.

A full SEO package includes a website audit, content creation, technical SEO, content marketing, keyword research, testing, data analytics, and reporting. You cannot go without any one of these if you want a successful implementation of SEO for your business. Since you are a business targeting a local market, you also need local SEO included in the services that an agency should provide your business.

They provide a realistic view of what SEO can do.

Your website will get positive results from SEO in terms of online visibility, lead generation, conversion, and user experience. But, there is no guarantee that SEO can bring your website to the top of your target market’s search results. This is the reality with SEO since other websites will be competing for these spots and there are factors outside the control of the website owner and inbound marketing agencies.

They have an ethical approach to SEO.

Those who promise you a specific result are more likely to practice SEO techniques that violate search engine guidelines. Although these can create results fast, they will result in a penalty for your website. At best, your website will not achieve a rank high enough to catch your target market’s attention. At worst, search engines will block your website from showing up on anyone’s search results.

They can provide SEO case studies

Case studies can give you a glimpse of how an agency applies SEO to their client’s website. You can also get an idea of the reasoning behind their process and see the results that they created through their work.

They need access to your web analytics.

You can expect an agency to request access to a business’ web analytics when they are getting started with SEO for new home builder clients. This is the only way for them to know if their SEO efforts are creating the intended results. So, if a prospective SEO requests access to your website’s analytics, you know that they have a results-oriented approach to SEO.

They have experience in providing local SEO services.

As a home builder, you will need to have your website and business optimized for local SEO. This is quite different from general SEO since the variables that search engines analyze for local search ranking are not the same. So, if you want to have your business suggested on your local market’s search results, make sure that the agency provides local SEO for its clients.

They provide comprehensive SEO reports that you can understand

An SEO agency must provide a report regularly on how the campaign is going. The report should include the following metrics:

  • Average search ranking
  • New search queries discovered
  • Page views
  • Bounce rate
  • Number of inquiries
  • Number of engagements with CTAs
  • Number of conversions
  • Rate of conversions
  • Value of conversions

Aside from these figures, the SEO agency should also include some commentary to explain the results, the reasoning behind them, and the plan moving forward.

Do You Need Help Getting Started with SEO?

With this short introduction to SEO, you have realized that its benefits are too good to pass up. Unfortunately, as you have read, several technicalities and work are involved in optimizing your business’ website for search engines.

But, you don’t need to go about this alone. Here at Big Market Solutions, we can help plan and implement the SEO for your home builder website. You don’t have to hire us immediately since we offer free marketing consultation, so you know what you’re getting into and how your business will benefit from it.

Contact us today to schedule your free marketing consultation!

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